Build A Killer Linkedin Profile in 2024

Simple tips to boost your visibility on Linkedin and build your personal brand

Professionals – particularly salespeople – invest a lot of time and resource in building brands. We’re trained at it – and we’re good at it. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. I know that there’s more that I could be doing to build my own profile on LinkedIn – and I know that I’m not alone.

We don’t get around to it because we’re busy, and because it can sometimes feel selfish or egotistical to invest time in marketing ourselves. However, when we neglect personal branding, we don’t just sell ourselves short – we also miss a big opportunity, from a sales perspective. The impact of employees who share content is huge. And the most effective employee sharers are those who’ve built their personal brand on LinkedIn.

The LinkedIn profile page is the foundation for your personal branding. And we regularly add features to increase its capabilities as a personal marketing platform and give you new ways to signal your skills and motivations. If you haven’t checked your profile page recently, you might well find new ways to build your personal brand.

Here are 17 profile features you should check and update for 2024. Some of them are very quick wins, some of them may take a little bit of time – but all of them are very worthwhile. They will help to give you the LinkedIn profile and personal brand that you deserve.