Happy Saturday to all my subscribers
Here's 1 short tip on how to present a strong business case to the economic buyer in your deals.
Today's issue takes about 5 minutes to read. Enjoy!
ROI calculation is a slippery slope for a lot of sales reps.
It can make or break your credibility in deals.
Even though you have shown a strong demo, the ROI piece is often the only way to convince the economic buyer in your deal.
Unfortunately, most sales reps are not good at ROI.
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